Mistakes a new affiliate marketer makes
1. Minimal keyword research.
You wonder why you get no clicks. Do the work to create a kick butt keyword list!
2. Way too high keyword bids.
This drains your budget. Thus, you declare the campaign a failure. Starting high bids can work, but you must watch your campaigns closely. Then, adjust your bids.
3. Test ONLY ONE thing at a time.
This is a controlled experiment. When starting, test different ads using one landing page. Work to get a good ctr, and possibly, a good conversion rate.
4. After finding a performing test different landing pages.
This helps you find the best converting one.
5.Continue keyword research by looking through your weblogs.
There are some diamonds in the rough. Use the same technique to find negative keywords. These are terms you don't want to see with your ad!
If you have a big list of negative keywords, it could mean the difference between a success and failure.
Beyond web 2.0
I'm wary of using Web 2.0 stuff to predict Web 3.0. I think the focus on video and stuff like Ajax or Second Life are really 2.0 things.
One thing I've noticed for Web 2 stuff is people MUST REGISTER. As others have mentioned, it's a bummer. Personally, I'm sick of registering for everything. I just want the experience, no strings attached.
In a way, if one figures out a way of letting users interact with stuff without uber-tracking analytics, user account, or forcing content contributions, their could be a way for 3.0 to upgrade 1.5 (Post 2001 Web, focus on conversion).
Part of me still thinks the entire economic model is as shaky now as in 2000 and eventually it will crumble.
One problem for search engines, is people are looking for stuff. Some sites, like Yahoo Answer or Wiki Web 2.0 stuff, lets users get the answer they want quickly, rather than through search engines. I think it's a popular model.
However, usually the content is user generated and a certain quality. How about predicting the contents people search for and generating it before they look for it? How about guaranteeing a respectable quality and serious entertainment and educational value?
succeeding with affiliate marketing and PPC
Consider your keywords and the information contained in them.
Does a keyword indicate a consumer has done some product research and knows what they want to buy? Does it indicate familiarity with a certain type of product(s) and are prepared to purchase?
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The "long tail" idea has some merit, which involes lots of upfront investment. However, it really depends on the info or research. Also, there is the purchase intent contained in the keyword. This is regarless of the characters or words in it.
Does the merchant have a website designed for conversions? Or, is it an online brochure which causes people to leave quickly. Also, you need the ad copy to be right, too.
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What highlights make an impression? Is it huge selection, free shipping, buy 1 get one free. These need to be on the website landing page. There is lots to consider and many variables to think about.
video games today
I am a video game tester, and do this for a living. This means playing every single xbox and xbox 360 game to come to the market (and many which never made it).
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Let me tell you something, video games are not getting harder. Instead, they are getting easier. The trend, for video games, is to make them like an interactive movie.
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The biggest video game money makers are sports games. Second are titles based on movies. One time, when testing Ninja Gaiden, I realized this. There was one attack button which let you hit over and over during combat. The game, in response, did all kinds of cool-looking moves. This included decapitations and wicked slashing combos. As the player, you did nothing but hit the button and watch.
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Another game which was an interactive movie was the King Kong game for XBox. It is an extremely linear game. The combat was based on learning a gimmick. Once you knew it, you do not die.
There was little difficulty finding your way around the King Kong game. This is because the game resembled a tunnel. All the fights were really easy. You simply watch a movie and your controller was along for the ride.
the true "myths" of today
It is nice to think at least today we KNOW today's TV entertainment myths are make-believe. However, there are many who insist they are real, actual historical events! - Think of UFO religions, Scientologists, or heaven's gate.
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Our current mythology is fiction, we know this. Star Trek and similar are at least sci-fi. They are not based on the supernatural. Rather, they come from the testable, and currently tested, theories and ideas of today.
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It is amazing. With our supposedly culturally advanced society, as we like to think of ourselves, we still retain the ancient urges to believe in the fantastic. Maybe it's because so much in this universe is really fantastic. In fact, it is far more than we ever imagined.
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It reminds me of a quote from Dr. Feynman. He said, "Far more marvelous is the truth than any past artists imagined. Why do poets of the present not speak of it? What men are poets who speak of Jupiter as if he were a man, rather than as an immense spinning sphere of methane and ammonia must be silent?"
thoughts on the electoral process
We, as Americans don't have a true democracy. Instead, we have a constitutional republic. It was intentionally designed so rule by the majority (i.e. the "tyranny of the majority" in the words of one founding father) is blunted. Actually, this was, specifically, one of the reasons for the creation of the Electoral College.
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Suppose the public was tricked into voting extremely unwisely. Let's say they vote for someone intending to dissolve the government. Their goal is to create a dictatorship or theocracy. The electoral college is there to make a reality check.
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Here is one example of the weakness of true democracy. Suppose 50.0000001% of the population voted to have the remaining portion of the American public executed. Let's say it is because they dislike them (for whatever reason. such as race, religion, etc.).
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In the U.S., the Constitution prevents implementing that plan (at least according to some interpretations). Of course, theoretically, all this takes is an amendment to the constitution. However, in that case, you need more that a simple majority.
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